DECC says it has been granted an exemption from the government’s freeze on marketing spend in a bid to boost uptake of Green Deal and increase consumer awareness. The money will be used to cover digital and traditional channels whilst the campaign will be supported by the Energy Saving Advice Service.
Climate change minister Greg Barker said: “We are making excellent progress on the Green Deal ahead of the key date of 28 January 2013, when the first Green Deals can be signed. We now have funds for a communications campaign that will build further understanding of the Green Deal, helping to create a real buzz.
“When you add our fantastic cash back into the mix, it’s clear that the Green Deal is building momentum and will be a brilliant offer for people.”