Daikin KEY is designed to both attract new installers to the market and reward existing members with free training, exclusive tools and other business support.
The scheme has three layers of membership and is firmly grounded in the findings of the company’s own installer research.
Its survey of 200 installers showed that free product training, extended warranty and the kudos of being an ‘improved installer’ were amongst the most valued benefits of a loyalty scheme – all of which Daikin has incorporated in its KEY offering.
The first level of membership can be easily accessed by attending a free Daikin training course at one of its five UK training centres. This level offers installers free product training, a three year end-user warranty and co-branded marketing literature.
The second Associate member level can be achieved by attending further training courses, becoming installation certified and achieving a defined minimum turnover, which unlocks more company promotion tools. Each Daikin installation accrues points that can be redeemed for exclusive merchandise.
Partner members are entitled to all of the above plus preferential discounts, five year warranties and marketing hospitality opportunities.
“This is a fantastic scheme for Daikin installers and those wanting to do business in this arena. This partnership allows installers to grow their business and create great installations,” said Nancy Jonsson, commercial director for domestic heating and renewables.
“The reaction from installers already live and accruing points has been extremely positive.
“The new KEY installers scheme is our way of saying thank you to each installer for their hard work and helping them to continue to develop A2W heat pump sales.”