The group of sparkies were invited to take part by NICEIC and ELECSA, who have agreed to extend their sponsorship of Luton Town FC for the 2015/16 season. The NICEIC logo will therefore appear on the team’s home shirt for the seventh year in a row whilst the ELECSA logo will adorn the away shirt for the second season in succession.
Mark Smith, marketing director at ELECSA and NICEIC, said: “We are delighted to once again be putting our brands behind Luton Town FC and continue the partnership we have built up with the club over the last seven years.
“As one of the largest employers in the area it is important we show our support for our local team and the club is a great ambassador for our brands.”
Dave Hoskins, commercial manager at Luton Town FC, said: “We have built up a real partnership with NICEIC and are delighted to have them and ELECSA on board for the new season.”