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GivEnergy launches budget battery storage brand

GivEnergy has announced the launch of its new budget battery storage brand, Polar ESS.

Polar ESS budget brand logo

This new subsidiary is designed to make home battery technology more affordable and accessible, offering a simpler and more cost-effective option for homeowners looking to invest in clean energy.

Founded in Staffordshire in 2018, GivEnergy has grown into a global group with around 500 employees worldwide. The introduction of Polar ESS marks a significant step in the company’s efforts to make energy storage a viable option for more people.

The new brand offers battery storage systems at about half the cost of GivEnergy’s premium products, with an average system priced at around £2,000 (excluding installation). This reduction in cost is aimed at lowering the financial barriers to entry for energy storage technology.

Affordable energy storage for all

Dave Roberts, UK managing director at GivEnergy, explained the motivation behind the launch of Polar ESS:“Here at GivEnergy, we believe that every billpayer should have the means to power their life cheaply and cleanly – with home batteries as the new norm for all. But we recognise the investment that home batteries represent.

“We also recognise that our GivEnergy systems are top-of-the-range, and not universally accessible. So, with that in mind, we’re proud to have developed a new, budget brand. Polar ESS is our great leveller in terms of empowering energy freedom for all. We’re hand-on-heart excited to be able to pull down the entry barriers to energy storage.”

Product offerings and benefits

The Polar ESS range includes a hybrid inverter available in 3.6kW and 6.0kW capacities, and a storage battery with a 5.2kW capacity. These systems allow homeowners to store cheap, clean energy, whether from solar panels or directly from the grid during off-peak hours.

“The stored energy can then be used during peak times, helping to reduce energy bills by up to 85% and lowering reliance on the grid, which in turn supports the reduction of fossil fuel use in the UK.

Roberts further explained the significance of this development: “Battery storage really is a no-brainer. But the fact remains that, up to yet, the technology has too often been a luxury for those who can afford it. The average billpayer is struggling with energy bills, inflation, and a cost of living crisis.

“Meanwhile, global carbon emissions must be cut if we are to achieve Net Zero. We know that home energy storage solutions can help tackle all those problems. So, we’re trying to make the tech as affordable for everyone as possible.”

Empowering energy freedom

Roberts concluded by highlighting the overall mission of Polar ESS: “That’s ultimately why we’ve formed Polar ESS. Customers who are priced out of our choice GivEnergy solutions can now access a robust, reliable system that’s still built by our expert team for half the price.”