The survey shows an increase in green technology purchases across the UK. Solar panel purchases have risen by 13 percentage points year-on-year, while heat pump sales have increased by 5 percentage points.
Top 3 reasons for adopting low carbon tech:
Energy bill saving (51%)
Government incentive (18%)
Environmental concerns (15%)
Financial concerns outweigh environmental motivations
The Eco Experts surveyed 2,184 UK adults, revealing that financial concerns are the primary driver behind green tech purchases. Over half of respondents (51%) cited energy bill savings as their main motivation, while only 15% mentioned environmental concerns. This trend shows that personal finance worries are a more significant factor for most UK consumers when it comes to green technology adoption.
Homeowner perspectives on green technology
Graham Hendra, a UK homeowner from Southampton, shared his motivation for switching to low carbon technology: “I want to save on monthly bills and don’t like giving energy companies loads of money. My electricity bill is quite high, so I want to reduce that and not buy as much from the National Grid. The carbon offset is a bonus.”
Expert opinion on the shift to energy independence
Christopher McFadden, The Eco Experts’ energy expert, commented: “In a world that is becoming increasingly more unstable, it is more important than ever to become as energy independent as possible.
“Renewable energy systems, whether traditional, like solar panels and wind turbines, or more up-and-coming, like micro-CHP, are a great way to cut your reliance on fossil fuels.
You should think of it like investing. If it saves you money now and in the future, stops you from worrying about rising energy costs, and adds value to your home, that can’t be a bad thing, can it?”
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