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Octopus Energy launches UK’s first smart tariff for storage heaters

Octopus Energy has unveiled ‘Snug Octopus,’ the UK’s first smart tariff tailored specifically for traditional electric storage heaters.

Greg Jackson profile

This new offering schedules storage heaters to operate during the cheapest and greenest energy periods, helping households stay warm while reducing energy costs.

The tariff provides up to six hours of cheap energy every night, with an additional hour in the afternoon for a boost during dinner time.

Customers can save almost £140 annually compared to standard Economy 7 tariffs without needing to invest in additional low-carbon technology.

Electric storage heaters store heat during off-peak hours, when electricity is cheaper, and release it during the day. ‘Snug Octopus’ further empowers users by allowing them to adjust heater runtimes, making it easy to reduce usage and costs, especially during warmer months.

Addressing fuel costs for vulnerable households

With around 1.7 million UK homes and over 180,000 housing association properties relying on storage heaters, the tariff targets a significant portion of households that are particularly vulnerable to rising energy prices.

Rebecca Dibb-Simkin, chief product officer at Octopus Energy Group, explained the significance of the initiative: “Many homes struggling with fuel costs use electric storage heaters, making them especially vulnerable to rising energy prices.

“Snug Octopus is designed to help these customers take charge of their heating, adjusting it to fit their personal needs and schedules – all while enjoying the peace of mind that comes from using energy at the cheapest and greenest times.”

Image: Octopus