The strategic trading agreement will see Go Geothermal, work closely with TMC members to deliver ground source and air source heat pump solutions manufactured by CTC, the Swedish heating systems manufacturer with over 100 years of industry experience.
The Merchant’s Choice was established to support independent enterprises in achieving greater success through enhanced profitability. The organisation recognises the unique obstacles encountered by plumbers’ merchants and bathroom retailers throughout the country and has developed a viable approach specifically designed to increase profit margins for member businesses.
Through partnerships with industry-leading suppliers, technology that provides valuable business intelligence, and a dedicated team of sector professionals, The Merchant’s Choice is committed to prioritising member businesses and the wider industry. The organisation assists members in conducting their procurement activities more efficiently and profitably, working with premier supply partners who have developed market-leading offers that position members at a competitive advantage.
Membership of The Merchant’s Choice delivers enhanced profitability, superior purchasing insights, and access to a network of experienced industry colleagues genuinely invested in business growth and success.
The partnership with The Merchant’s Choice reinforces Go Geothermal’s commitment to supporting independent businesses whilst expanding access to CTC’s advanced renewable energy solutions across the UK, contributing to the national transition from fossil fuel heating systems with proven Swedish engineering excellence.
https://ctc-uk.com/?utm_source=heat-pumps-today&utm_medium=pr&utm_campaign=sept-2025&utm_content=tmc
