Matthieu Giraudon is European renewables product manager at Fernox REI: What have you got planned for 2013? MG: To change a cultural aspect in theUKwith regard to the perception of renewable energy technologies. There is a tendency for them to be seen as unreliable in terms of performance outputs, and not as appropriate to a colder, less sunny country like theUK. We know that this perception is actually inaccurate and that correctly sized and properly installed, solar thermal systems or heat pumps work efficiently and are trouble free. The challenge is to get this message across to householders and installers.